Segmentation

The Segmentation Campaign was a way for Coca-Cola to give local store owners data-driven metrics to increase their sales of Coke products. 

Coca-Cola was able to increase sales by ensuring the store owners stocked the right beverage categories, brands, and packaging to meet shopper demand on the shelves for each location.

I worked with Planet Studio to create the marketing materials, promotional videos, and sales tools used for the campaign.