HERC

Anthem Gold and HERC were two cryptocurrencies that launched in 2016 focusing on tying supply chain management software to a gold backed stable token.

I acted as their Chief Branding Officer for 14 months, creating all internal and public facing content, working closely with the team to design the user experience for the app.

Well defined Onboarding Practices, and Blockchain Education were critical components to the older target audience to help them feel secure in using our services.