Levidge

Levidge was a Futures Exchange for crypto that needed a complete rebrand from top to bottom.

After establishing a new visual identity designed to attract users with bright colors and innovative new features incorporated into the UX of the exchange, the Voice and Tone was established to create a brand persona meant to resonate with crypto investors with a target age range of 18-34.

Working closely with the team, we created a website and app with a focus on clear visual hierarchy, and micro animations that made trading on the exchange a fun and interactive user experience.