Want a Brand that's hard to forget?
justin@jbreenconsulting.com
Brand Identity & Messaging
The SMART Brand House
Think of a brand like a well built house…
It requires a sturdy foundation, a robust framework, and impeccable finishing touches to stand tall and proud…
I work with your team to develop your Brand Identity and Messaging to construct your ‘Brand House’ from the ground up. Together, we ensure each block is laid with purpose, interweaving your story into an identity your customers can connect with, and form active communities around.
Laying the Foundation
The foundation of any house must be rock-solid, and in the world of branding, this foundation is made up of your mission, values, and brand promise. These elements are the bedrock upon which everything else is built. I work with your team to clearly define your brand's mission, articulate the values that guide your business, and establish the promises you make to your customers. This phase is critical because a well-laid foundation ensures stability and integrity for your brand as it grows, allowing it to remain agile and responsive while remaining true to its core.
Building the Frame
The walls and framing of a house provide structure and shape; similarly, your brand's messaging forms the skeleton of how the world will interact with your company. It includes the tone, voice, and communication style that your brand uses to engage with your audience. Together, we develop your brand's story, taglines, and core messages that communicate your brand's personality and essence effectively. Just like a house's walls define its space, your messaging will delineate the contours of how your brand is perceived by the world.
Interior Design
Think of company culture as the intricate interior design that breathes life into your 'Brand House'. It’s the ambience and ethos that dictate how your team collaborates, communicates, and operates within the walls of your brand. I work closely with your team to cultivate a culture that’s not only aligned with your brand values, but also fosters unity, productivity, and pride among your employees. Like an immaculately decorated interior, a strong company culture makes the internal environment of your 'Brand House' welcoming and harmonious, propelling your team to work towards shared goals.
The Finishing Touches
Once a solid home is built, its time to add the paint. This is where the visual elements of your brand come into play. It’s not just what you say but how it looks that matters. We live in a 3-second world. Capturing attention in an aesthetically pleasing way is the first step to standing out in your category. Together we will design logos, select color palettes, and create typography that reflects your brand’s personality. We will also select the imagery, fonts, and graphic treatments that will resonate most with your target audience. These visual elements are the face of your brand, and we ensure it's not only beautiful but also an authentic representation of what your company stands for.
The Backyard
The backyard of your 'Brand House' symbolizes the arena where your brand interacts and builds rapport with the community. Like a backyard barbeque, this space is dedicated for events and engagements to draw your audience in, and welcome them inside your home. Together we strategize how your brand can establish, cultivate, and sustain robust relationships with its audience. From community initiatives and social engagement to customer support, and community management, I will work with your your Social Media and Marketing Teams to create a 'backyard' that is inviting, engaging, and conducive to meaningful conversations.
Regular Maintenance and Renovation
A house requires regular maintenance and sometimes renovations to keep it in the best shape. Similarly, ensuring brand consistency while allowing for agile evolution is vital for long-term success. I will help you implement guidelines to maintain brand consistency across all touchpoints, and relevant campaigns for A/B testing of new product offerings to ensure they align with your core foundation and mission. Moreover, I will work with your team to help you plan for the evolution of your brand to ensure that it remains relevant and continues to resonate with your audience as market dynamics change, and customer feedback is gathered.
The Blueprint for Success: Your Customized Brand Identity Manual
Upon completion of these phases, I will compile a comprehensive Brand Style Guide for your team moving forward. This manual will acts as the architectural blueprint of your ‘Brand House’, and will include guidelines on your mission, values, brand promise, messaging, visual identity, brand personality, community engagement strategies, and maintenance plans.
This manual ensures that as your brand grows, every stakeholder, employee, and collaborator understands the essence of your ‘Brand House’ and contributes towards building it with integrity.
The Perfect Brand House
Rock-Solid Foundation
Together we lay a strong base for your brand with a clear mission, distinct values, and a brand promise that resonates with your audience.
Robust Framework
Through strategic messaging, we erect the structure of your brand, ensuring that your voice is consistent, engaging, and reflective of your core values.
Impeccable Aesthetics
I will work with your design team to craft a stunning visual identity that is the face of your brand, ensuring it’s not only eye-catching but an authentic representation of your brand’s personality.
Harmonious Construction
This phased approach ensures that every element from foundation to finishing touches is harmoniously linked, creating a brand identity that stands tall and makes an impact.
