Want a Brand that's hard to forget?
justin@jbreenconsulting.com
Brand Strategy & Positioning
Tailor-made Strategy and Positioning Solutions
Strategy is the calculated distribution of scarce resources against the endless opportunities available to reach your target audience. It’s about the things you prioritize when telling your story over others, and why.
Identification of USP
I help you identify and highlight what makes your brand special. This might be an unrivaled quality, service, or innovation that makes you stand out.
Competitor Analysis
Understanding the battlefield is key. I analyze your competition to find gaps and opportunities for positioning your brand effectively.
Target Audience Identification
I delve deep into consumer profiles to understand who your ideal customers are, what they value, and how your brand can fulfill their needs.
In a world cluttered with brands competing for attention, making your mark is a challenge.
Charting Success: Navigating the Market with Stellar Brand Strategy
Brand strategy acts as the guiding star for your business, providing direction and purpose to all your efforts. It ensures that your brand’s core values, goals, and actions are harmoniously aligned, fostering a cohesive brand image that resonates with your target audience.
Moreover, a robust brand strategy is instrumental in optimizing resource allocation, steering investments towards avenues that yield maximum returns. It lays the groundwork for long-term success, ensuring your brand evolves with foresight and agility in a dynamic marketplace.
- Brand Architecture: Whether you offer multiple products or services, together we will construct a brand hierarchy that optimizes how your current offerings are presented to the market, and if there are new opportunities you may be missing in other categories.
- Value Proposition: I will help you create compelling value propositions that not only explain what you offer but why it matters to your customers in a story that speaks directly to them on multiple emotional levels.
- Long-term Vision and Goals: I will work with you to establish a long-term vision for your brand that is able to remain agile and responsive. Setting measurable goals that align with this vision ensures that your brand evolves and grows as strategies are implemented over time.
- Market Entry and Expansion: For brands looking to enter new markets or expand their presence, we work together to develop strategies that consider cultural, economic, and competitive landscapes, while maintaining the core essence of the brand, and the viability for success in that market.
“A brand is a voice and a product is a souvenir.”
david aaker – brand strategy expert
