{"id":4258,"date":"2024-10-01T19:21:03","date_gmt":"2024-10-01T18:21:03","guid":{"rendered":"https:\/\/jbreenconsulting.com\/?page_id=4258"},"modified":"2024-10-02T06:54:19","modified_gmt":"2024-10-02T05:54:19","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/jbreenconsulting.com\/index.php\/segmentation\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4258\" class=\"elementor elementor-4258\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb5838a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5838a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b7699b ot-flex-column-vertical\" data-id=\"5b7699b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de8f227 elementor-widget elementor-widget-image\" data-id=\"de8f227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"412\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke1-768x412.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4230\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke1-768x412.jpg 768w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke1-300x161.jpg 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke1-1024x550.jpg 1024w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f12b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f12b00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dee9643 ot-flex-column-vertical\" data-id=\"dee9643\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65be3e0 elementor-widget elementor-widget-heading\" data-id=\"65be3e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coca Cola - Segmentation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-568e748 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"568e748\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c75487c ot-flex-column-vertical\" data-id=\"c75487c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94be3cb elementor-widget elementor-widget-text-editor\" data-id=\"94be3cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Segmentation Campaign was a way for Coca-Cola to give local store owners data-driven metrics to increase their sales of Coke products.\u00a0<br \/><br \/>Coca-Cola was able to increase sales by ensuring the store owners stocked the right beverage categories, brands, and packaging to meet shopper demand on the shelves for each location.<br \/><br \/>I worked with Planet Studio to create the marketing materials, promotional videos, and sales tools used for the campaign.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9601386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9601386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bb37dd4 ot-flex-column-vertical\" data-id=\"bb37dd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c97364 elementor-widget elementor-widget-image\" data-id=\"7c97364\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke2-1024x550.jpg\" class=\"attachment-large size-large wp-image-4234\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke2-1024x550.jpg 1024w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke2-300x161.jpg 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke2-768x412.jpg 768w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-23dd297 ot-flex-column-vertical\" data-id=\"23dd297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbcf4e elementor-widget elementor-widget-text-editor\" data-id=\"6bbcf4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>Services Provided for Client\u00a0<\/strong><\/h4><ul><li>Content Consultation<\/li><li>Motion Graphics<\/li><li>Video Editing<\/li><li>Graphic Design<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4766259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4766259\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98cbf6d ot-flex-column-vertical\" data-id=\"98cbf6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5273b elementor-widget elementor-widget-image\" data-id=\"2e5273b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke3-1024x550.jpg\" class=\"attachment-large size-large wp-image-4239\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke3-1024x550.jpg 1024w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke3-300x161.jpg 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke3-768x412.jpg 768w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/Coke3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f276f5f ot-flex-column-vertical\" data-id=\"f276f5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7be4e6a elementor-widget elementor-widget-video\" data-id=\"7be4e6a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/371669871?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0b42f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0b42f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a6074c1 ot-flex-column-vertical\" data-id=\"a6074c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6f3c60 elementor-widget elementor-widget-image\" data-id=\"b6f3c60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike2-1024x573.png\" class=\"attachment-large size-large wp-image-4251\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike2-1024x573.png 1024w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike2-300x168.png 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike2-768x430.png 768w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc2e637 ot-flex-column-vertical\" data-id=\"bc2e637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ec424 elementor-widget elementor-widget-image\" data-id=\"11ec424\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike-1024x573.png\" class=\"attachment-large size-large wp-image-4250\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike-1024x573.png 1024w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike-300x168.png 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike-768x430.png 768w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2024\/10\/segmentationmike.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Coca Cola &#8211; Segmentation The Segmentation Campaign was a way for Coca-Cola to give local store owners data-driven metrics to increase their sales of Coke products.\u00a0 Coca-Cola was able to increase sales by ensuring the store owners stocked the right beverage categories, brands, and packaging to meet shopper demand on the shelves for each location. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-4258","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/4258"}],"collection":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":9,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/4258\/revisions"}],"predecessor-version":[{"id":4494,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/4258\/revisions\/4494"}],"wp:attachment":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}