{"id":898,"date":"2020-09-14T07:28:19","date_gmt":"2020-09-14T07:28:19","guid":{"rendered":"http:\/\/wpdemo.archiwp.com\/maxbizz\/?page_id=898"},"modified":"2023-07-10T14:25:44","modified_gmt":"2023-07-10T13:25:44","slug":"brand-strategy-and-positioning","status":"publish","type":"page","link":"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/brand-strategy-and-positioning\/","title":{"rendered":"Brand Strategy &#038; Positioning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"898\" class=\"elementor elementor-898\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-317e6d4 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"317e6d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efbeefb ot-flex-column-vertical\" data-id=\"efbeefb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f82bab9 elementor-widget elementor-widget-image\" data-id=\"f82bab9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"576\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2023\/06\/strategyvert.jpg\" class=\"attachment-full size-full wp-image-2327\" alt=\"\" srcset=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2023\/06\/strategyvert.jpg 870w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2023\/06\/strategyvert-300x199.jpg 300w, https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2023\/06\/strategyvert-768x508.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d516166 elementor-widget elementor-widget-heading\" data-id=\"d516166\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tailor-made Strategy and Positioning Solutions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611317c elementor-widget elementor-widget-text-editor\" data-id=\"611317c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Strategy is the calculated distribution of scarce resources against the endless opportunities available to reach your target audience. It&#8217;s about the things you prioritize when telling your story over others, and why.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a4f025 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9a4f025\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-35a9e19 ot-flex-column-vertical\" data-id=\"35a9e19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5082b8 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d5082b8\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-phoenix-framework\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIdentification of USP \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI help you identify and highlight what makes your brand special. This might be an unrivaled quality, service, or innovation that makes you stand out.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-04ace53 ot-flex-column-vertical\" data-id=\"04ace53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a0d08d elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"4a0d08d\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCompetitor Analysis\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tUnderstanding the battlefield is key. I analyze your competition to find gaps and opportunities for positioning your brand effectively.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-725e97b ot-flex-column-vertical\" data-id=\"725e97b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccd1824 elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"ccd1824\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTarget Audience Identification\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tI delve deep into consumer profiles to understand who your ideal customers are, what they value, and how your brand can fulfill their needs.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d64ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d64ec6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-19280c6 ot-flex-column-vertical\" data-id=\"19280c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7205aed section-baner elementor-widget elementor-widget-text-editor\" data-id=\"7205aed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>In a world cluttered with brands competing for attention, making your mark is a challenge.<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e6cfd elementor-widget elementor-widget-heading\" data-id=\"84e6cfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Charting Success: Navigating the Market with Stellar Brand Strategy<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b91f9 elementor-widget elementor-widget-text-editor\" data-id=\"25b91f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Brand strategy acts as the guiding star for your business, providing direction and purpose to all your efforts. It ensures that your brand\u2019s core values, goals, and actions are harmoniously aligned, fostering a cohesive brand image that resonates with your target audience.<\/p><p>Moreover, a robust brand strategy is instrumental in optimizing resource allocation, steering investments towards avenues that yield maximum returns. It lays the groundwork for long-term success, ensuring your brand evolves with foresight and agility in a dynamic marketplace.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d81515 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9d81515\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#262832; font-weight:600;\">Brand Architecture:<\/span> Whether you offer multiple products or services, together we will construct a brand hierarchy that optimizes how your current offerings are presented to the market, and if there are new opportunities you may be missing in other categories.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#262832; font-weight:600;\">Value Proposition:<\/span> I will help you create compelling value propositions that not only explain what you offer but why it matters to your customers in a story that speaks directly to them on multiple emotional levels.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#262832; font-weight:600;\">Long-term Vision and Goals:<\/span> I will work with you to establish a long-term vision for your brand that is able to remain agile and responsive. Setting measurable goals that align with this vision ensures that your brand evolves and grows as strategies are implemented over time.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span style=\"color:#262832; font-weight:600;\">Market Entry and Expansion:<\/span> For brands looking to enter new markets or expand their presence, we work together to develop strategies that consider cultural, economic, and competitive landscapes, while maintaining the core essence of the brand, and the viability for success in that market.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42baa2b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"42baa2b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee3642 ot-flex-column-vertical\" data-id=\"3ee3642\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b13621 elementor-widget elementor-widget-text-editor\" data-id=\"5b13621\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p>\u201cA brand is a voice and a product is a souvenir.\u201d<br \/><cite>david aaker &#8211; brand strategy expert<\/cite><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f13fc3f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f13fc3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8a411f4 ot-flex-column-vertical\" data-id=\"8a411f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-abb8d7a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abb8d7a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a649bb0 ot-flex-column-vertical\" data-id=\"a649bb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3f6175 elementor-widget elementor-widget-heading\" data-id=\"a3f6175\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Book a free 1 hr consult<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7de1b4 elementor-widget elementor-widget-ictf7\" data-id=\"a7de1b4\" data-element_type=\"widget\" data-widget_type=\"ictf7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-shortcode maxbizz-cf7-0\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f1319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/pages\/898#wpcf7-f1319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"1319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f1319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<h4>Ready to Get Started?\n<\/h4>\n<p><label> Your Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"clientname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"clientname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span> <\/label>\n<\/p>\n<p><span id=\"wpcf7-6a01dce6aeeea-wrapper\" class=\"wpcf7-form-control-wrap brandname-wrap\" style=\"display:none !important; visibility:hidden !important;\"><label for=\"wpcf7-6a01dce6aeeea-field\" class=\"hp-message\">Please leave this field empty.<\/label><input id=\"wpcf7-6a01dce6aeeea-field\"  class=\"wpcf7-form-control wpcf7-text\" type=\"text\" name=\"brandname\" value=\"\" size=\"40\" tabindex=\"-1\" autocomplete=\"new-password\" \/><\/span>\n<\/p>\n<p><label> Current Website<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"clientwebsite\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"clientwebsite\" \/><\/span> <\/label>\n<\/p>\n<p><label> Phone Number<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"clientphone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"clientphone\" \/><\/span> <\/label>\n<\/p>\n<p><label> Choose a date for your consult <span class=\"wpcf7-form-control-wrap\" data-name=\"date-231\"><input class=\"wpcf7-form-control wpcf7-date wpcf7-validates-as-required wpcf7-validates-as-date\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"date\" name=\"date-231\" \/><\/span> <\/label>\n<\/p>\n<p><label> Pick a time that fits your schedule (8AM - 6PM EST) <span class=\"wpcf7-form-control-wrap\" data-name=\"consulttime\"><input class=\"wpcf7-form-control wpcf7-number wpcf7-validates-as-number\" min=\"1\" max=\"12\" aria-invalid=\"false\" value=\"Pick a Time (EST)\" type=\"number\" name=\"consulttime\" \/><\/span> <\/label>\n<\/p>\n<p><label> I need help with<br \/>\n<\/label>\n<\/p>\n<div>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"INeedHelpWith\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" multiple=\"multiple\" name=\"INeedHelpWith[]\"><option value=\"\">&#8212;Please choose an option&#8212;<\/option><option value=\"Brand Strategy &amp; Positioning\">Brand Strategy &amp; Positioning<\/option><option value=\"Brand Identity &amp; Messaging\">Brand Identity &amp; Messaging<\/option><option value=\"Consumer Engagement Strategies\">Consumer Engagement Strategies<\/option><option value=\"Rebranding &amp; Repositioning\">Rebranding &amp; Repositioning<\/option><option value=\"Web 3.0 Integrations\">Web 3.0 Integrations<\/option><\/select><\/span>\n\t<\/p>\n\t<p><label> We'll be packing this hour with insights, tips, and action plans tailored just for your brand.<br \/>\nGot something specific in mind? Shoot me a message so we can hit the ground running.<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\t<\/p>\n\t<p><button type=\"submit\" class=\"octf-btn\">Book a Consult<\/button>\n\t<\/p>\n<\/div><input type='hidden' class='wpcf7-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-64fb4cc ot-flex-column-vertical\" data-id=\"64fb4cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52562b2 elementor-widget elementor-widget-heading\" data-id=\"52562b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Services<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d04ce5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1d04ce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5842422 ot-flex-column-vertical\" data-id=\"5842422\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86ca278 widget-title elementor-widget-mobile__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86ca278\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e0db4a ot-flex-column-vertical\" data-id=\"8e0db4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9f84f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a9f84f4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-91254b6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"91254b6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/brand-strategy-and-positioning\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">brand strategy & positioning<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/brand-identity-and-messaging\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Identity & Messaging<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/customer-engagement-strategies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">customer engagement strategies<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/rebranding-and-repositioning\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Rebranding & Repositioning<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/jbreenconsulting.com\/index.php\/smart-services\/social-media-strategies\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Capa_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 29.107 29.107\" style=\"enable-background:new 0 0 29.107 29.107;\" xml:space=\"preserve\"><g>\t<g id=\"c147_full_moon\">\t\t<g>\t\t\t<path d=\"M14.554,0C6.561,0,0,6.562,0,14.552c0,7.996,6.561,14.555,14.554,14.555c7.996,0,14.553-6.559,14.553-14.555    C29.106,6.562,22.55,0,14.554,0z\"><\/path>\t\t<\/g>\t<\/g>\t<g id=\"Capa_1_14_\">\t<\/g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span 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height=\"300\" src=\"https:\/\/jbreenconsulting.com\/wp-content\/uploads\/2023\/07\/AoS_Ebook_Blog.jpg\" class=\"attachment-full size-full wp-image-3256\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbae413 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cbae413\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/jbreenconsulting.com\/index.php\/download-the-art-of-smart\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><i class=\"ot-flaticon-trajectory\"><\/i>&nbsp; Download The Art of Smart: <br><br>Mastering the art of unforgettable branding<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tailor-made Strategy and Positioning Solutions Strategy is the calculated distribution of scarce resources against the endless opportunities available to reach your target audience. It&#8217;s about the things you prioritize when telling your story over others, and why.\u00a0\u00a0 Identification of USP I help you identify and highlight what makes your brand special. This might be an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":868,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-898","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/898"}],"collection":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":147,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/898\/revisions"}],"predecessor-version":[{"id":3803,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/898\/revisions\/3803"}],"up":[{"embeddable":true,"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/pages\/868"}],"wp:attachment":[{"href":"https:\/\/jbreenconsulting.com\/index.php\/wp-json\/wp\/v2\/media?parent=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}